18. Analysis tools
18.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website (see below), your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google will use this information on behalf of the controller for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the controller.
18.2 IP address
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
18.3 Storage of cookies
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the all of the functions available on this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
18.4 Shortening of IP addresses
This website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are further processed in abbreviated form, so that they cannot be traced back to individuals.
18.5 Analysis of website usage and statistics
We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has joined the EU-US Privacy Shield, see www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6, para. 1, subpara. f, GDPR.
18.6 Information about Google
Information about Google: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: www.google.com/analytics/terms/de.html,overview of data protection: support.google.com/analytics/answer/6004245, and the privacy policy: policies.google.com/privacy.